It is an extensive document that contains the following information:
What will you get as a result?
As a result of a UX audit you get a detailed report in a Google Docs format or other format convenient for you (upon request)
• methods used,
• conclusions made based on analytics,
• analysis of the key site pages in the following format:
– name and description of the problem,
– screenshot for its visualization,
– recommendations on its elimination,
– best practices and experience of competitors, if necessary.
Thus you get detailed actionable guidelines.
Examples of identified issues and recommendations from the report
These are interface flaws of real customers. For the purpose of compliance with NDA, a schematic overview is given.
Loss of customers
caused by long scroll
Customers don't find the lead capture form
According to the scroll map, only 14% of all customers reach the block that contains the lead capture form. Others leave without seeing a call to action.
Add fixed navigation and call-to-action buttons in the main sections.
Loss of potential customers
at the search stage
Potential customers can't find the product they need
According to the site analytics, 22% of the site visitors use search, only 5% switch to the search results, 4% out of which make purchases. The search is not used to the full, since it is not convenient for the user.
Add advanced search options at the point where search query is entered – categories, brands, goods.
on the checkout page
Users leave their carts without completing the purchase
18% of the users leave their carts and switch to the "Delivery and Payment", "About us" and "Warranty" pages, after which 83% of them never complete the purchase. The user doesn't have enough information at the decision point.
Add key information about delivery, payment and benefits to the "Cart" page. Introduce online consultant for handling other customer objections.